Press and Media

The story of our logos

This was the first e-Durable logo, representing the world in the form of a fingerprint or footprint, as we leave behind both our digital fingerprint and our carbon footprint in our daily exchanges and transactions.

The letter “e” of course represents the “electronic” world, with “durable” and the long tail of the final “E” expressing longevity of the planet through sustainable action.

We also incorporated the emblematic green seed and young shoot to represent growth and evolution into a more sustainable future.